While the online world is making it much easier to get your business out there, it’s making it harder than ever to have it stand out. Even if your search engine optimization and outbound marketing are on point, if your brand doesn’t have its own unique appeal, you’re likely not going to get the brand ...
Is Merchandise More Important Now Than Ever To A Brand?
Image: it’s the most significant, most vital aspect of any company, person, brand, you name it! In the digital age, we are constantly bombarded with image at every turn. Each product shouting, essentially, “PICK ME!”, and for any single one of us entrepreneurs who have dreams and ambition, it can be somewhat intimidating. There’s a ...
Being A Brand: Defining Your Digital Presence
We see it in the world of fiction all the time. From the Matrix to the upcoming Ready Player One, we’ve become accustomed to following the exploits of actors who exist between two worlds. They present one face to the real world while living a completely different life in the digital realm. It sounds like ...
Relatable Marketing Campaigns and Why They Deliver Results
Trends in marketing are changing in the face of new technology like social media. Being able to interact with customers on a one to one basis whenever they like, means that the way consumers view businesses is changing. They’re increasingly looking for companies that have more of a personality when they make decisions about where ...
Improving The Customer Experience With Your Brand
Once you have your business up and running, it’s time to start concentrating on monitoring and improving your customers’ and potential customers’ experience with your brand. A customer’s experience with your brand forms their overall perception of your business, services, and products. You should focus a lot of energy on this area of business development. ...
Dove, Diversity and Dollars: Why Workplace Diversity Matters
“You’re pretty for a black girl.” For those who may not be aware, that statement is not a compliment. Never has and never will be. Yet in 2017, I heard it being directed at a young black girl, who appeared as amazed as I was upon hearing it. The individual speaking those cringe-causing words did ...
