My youngest son is a college freshman.
I get it- things have changed since I was last pregnant in 1995.
For example, I fed my sons water when they were babies. Now, the American Academy of Pediatrics states that healthy infants, usually, require little or no extra water, except in very hot weather. I understand that they are the medical professionals, however I’m glad that my kids are older, leaving me sans the opportunity to potentially ignore their recommendation.
Even after acknowledging these changing times, the latest “change” has me feeling a bit baffled, moreover, disturbed. In fact, I was overcome by an uncomfortable feeling that mimicked morning sickness when I first heard about this.
Come close while I share this bit of outrageous information with you that I learned of from Bedford and Brewery.
Here goes, there’s a new business in town. Town, meaning NYC. The city of my birth. The city that never sleeps. The city that drops that big ball on New Year’s Eve. The city that “Ol’ Blue Eyes” declared that, “If I can make it there, I’ll make it anywhere….” Yep, THAT city.
That new business is a storefront in the East Village.
At first glance, “Gestations” appears to be a new business, with signage and a pending liquor license application taped to the window.
Wait a minute – could this be NYC’s first bar for pregnant women? Yep, that’s what the sign says!
(Credit:facebook.com/gestations/photos)
And it doesn’t stop there. There’s a Facebook page, a Twitter account and a phone number. Now, being the Curiosity Queen that I am, of course, I dialed the number. The call went straight to voicemail, and a woman’s voice spoke the following:
“Thank you for calling Gestations, New York’s first bar for pregnant women. All you mothers to be should come check out our trimester specials and our 9-month happy hour because now you’re drinking for two. Visit us on Oct. 25 at 504 E. 5th St. before that water breaks.” For more information, check us out on the BarTrendr app.
Well, the Curiosity Queen (that would be moi) proceeded to check out this BarTrendr app and their home page reads as follows, “Drink where your mom isn’t. Talk about it where your boss isn’t. Sharing good times, only one tap away.” Alrighty then!
The photo in the ad is that of a 20-something looking woman,sipping on a martini.
(Credit:facebook.com/BarTrendr/photos)
If you want to know more about the app, you’ll have to check it out for yourself as my desire to learn more simply came to an abrupt end. For the first time, I almost would have preferred to be the victim of a bad joke, as opposed to this being a possible “Coming Soon” scenario.
Surely, this must be some kind of marketing hoax to promote a new app. Right?
As stated by Daniel Maurer of Bedford and Bowery, “Assuming this is a stunt, we’ll give these guys credit — they went to the trouble of posting a public notice claiming that they’ve filed a liquor license application. Points for authenticity, but this won’t actually be funny until they pitch it to Community Board 3.”
Stay tuned for what most sane people are hoping will be the revelation that this IS just a “creative” marketing campaign-albeit one which crosses the line into pure ridiculousness. However that’s just my humble opinion.
What’s yours?
UPDATE:
September 29, 2014
I would hope any woman with common sense would realize what hard alcohol does to your unborn child; although I have read red wine is good up until your second trimester for expecting mothers.
With that being said, I would hope this establishment is somewhere the expecting mothers can still go with their girlfriends for an evening of fun and the Liquor License being acquired will be for their friends who aren’t expecting and will be able to enjoy a martini or two. Just because your pregnant doesn’t mean you can’t hang out with the ladies.
Always the optimist.
October 1, 2014
I will continue to follow this story. Like you, I too am always the optimist,