When going into business, everyone has an aim or a goal to work towards. And not just what they wish to achieve before the end of the year or a five-year plan. But an ideal goal that they want to reach, a cause they hope to help, or even just a monetary bracket they wish to be in. And no one answer is the right one – your aim is entirely your prerogative, and no one can tell you that you’re wrong. But the path that you take will differ depending on what your final goal is.

Money

If your aim is to be in that magical top 10% before you’re age 50, then you need to think about what the existing billionaires in the world do differently in business that makes them that successful. Click here to read more on this topic. You also need to be able to accept the possibility of being unable to achieve that goal, if that is the result. Being one of the individuals who are bold enough to pursue their dreams is admirable. If becoming an entrepreneur is what you are committed to, never compromise your aims. However, also never allow yourself to become so caught in reaching for the stars, that you forget about the other important things in life.

Environment

Going green is one of the pieces of advice given to companies trying to save money., as well as the environment.
However, if your business’ primary focus is on preserving the environment, you will spend much more time and money on “green” related processes and causes. Look at Saltwater Brewery, a craft beer company who has spent time and money on developing edible packaging to help reduce the plastic wastes in our oceans. It’s a relatively small business but is gaining momentum and attention from the public and from the big beer companies around the world. Their aim is to help clean our oceans, help the wildlife, and to make great beer. A great combination.

These are just two examples of why it’s important to know what the aim of your business is. Being clear, having optimum clarity is a starting point for any successful business person. It’s a phase of business planning that should never, ever be disregarded.

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