One of the biggest lies in life is that you cannot possibly “balance” the responsibilities of a career and motherhood, simultaneously. Some people believe that you can’t split your focus between your career obligations, your kids, and your partner. However, the good news is that it can be done and there are millions of mothers around the world making it happen. While making it all happen, one challenge that Moms who are living their dreams inevitably face is how to make their business look more professional.

While there are plenty of benefits to building and running an empire from the comforts of your home (hello, pajamas!), standards can often slip when you’re not working in a formal office environment. There are ways that you can ensure that the business appearance that the outside world associates with you remains polished and professional, regardless of the setting in which work.

Business Website

Every business needs a website in this day and age. If you don’t have a custom domain or the right landing pages, clients and industry professionals are going to notice. Registering a custom website domain has become quite easy to do. The web, however, is an overly- saturated place and it is a must that your business website stand out. Having a free domain is kind on the purse, but it does make you look less than professional. To maintain a professional image, it is in your best interest to keep it sleek and have it properly designed.

Branding

Branding is everything, whether you have a home office or one in a more formal setting. Giving people the best experience possible when they visit your company website is critical, and you can hire a freelance UX designer to help you with that. Keep your entire website appearance consistent with your font, colors, and layout design to maintain that chic, professional image.

Location

Investing in a PO box for your business is a much better idea than using your home address for business correspondence. You could be making significant headway with your professional image, and then people discover that you work from an apartment for example and there’s a chance that they won’t take you seriously as a businesswoman.

Social Media

Your business must be visible, and that means managing your social media sites correctly. Keeping them completely separate from your personal life is vital, and you can accomplish this rather easily. Read here about why it is wise to maintain professional decorum on a business social media account, and how it can affect your company overall.

Working from home is considered a luxury; especially when you are able to avoid a commute. Your overheads are much lower than renting an office, and you can establish your own hours, as an example. A wise entrepreneur understands that these allowances should never impact one’s professionalism if they expect to see their business to become successful.

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