There are thousands of articles that will provide you with online tips and strategies to increase the size of your customer base. However, we must not forget the importance of doing the same thing in the offline real world. With that in mind, if you are seeking marketing tips to expand your customer base offline, the information in this post will provide you with some helpful pointers, as well inspiration for eager entrepreneurs looking to address this matter in their business. While the digital market is critical and it shouldn’t be ignored; you also need to ensure that you target potential customers who aren’t glued to their smartphones and laptops 24/7.

Attend relevant trade shows

You are sure to find hundreds of different trade shows all around the country at which you could showcase your business. Be sure to create a stunning and eye-catching stall design for the best outcomes. There are marquee-type products like the ones here that tend to work well, but the most important thing to remember is the needed focus on branding. All the display signs and everything you create for the exhibition must contain a clear image of your logo. That is how you will promote brand identity and ensure people recognize your business, even if they don’t make a purchase onsite.

Pay for roadside advertising

While TV and radio ads are incredibly expensive these days, the same is not always the case for roadside advertising boards, also known as billboards. Some of the best billboards are passed by hundreds of thousands of vehicles pass every day. If you place something simple on the board like an image of your logo and your website address, there is a reasonable chance you will manage to drive a lot of traffic (excuse the pun) to your site. The best thing about roadside advertising boards is that the same companies tend to manage most of them. That means getting your ad in multiple locations doesn’t require a great deal of logistical planning.

Hit the streets!

Sometimes the best way to find new customers in the real world is to get out into the streets and meet the people. Participate in a street fair, for example, using the same the marquee or stall that you purchased for your trade show if you think it would help. Wear branded attire and consider having them available for giveaways and for sale. At the very least, these things should help to draw people to you. The best thing about talking to people on the streets is that you can get up front and honest reactions and comments in real time. This feedback will assist you with new ideas on how to keep customers happy in the future and potentially gaining a few new ones.

Feel free to take these real-world marketing tips to expand your customer base offline and tailor them to suit your business model and ambitions. It’s often surprising how helpful using traditional marketing ideas can be under the right circumstances. So, while you need to spend money on things such as Google Adwords and other services, make sure you don’t overlook the value of promoting your brand to real people who aren’t staring at smartphones or laptops more often than not.

*article may contain affiliate links