What lights your fire in business? Is it the money? Is it fame? While profit matters, surely you want to achieve something that cannot be measured by money. Changing people’s lives and giving them pleasure, allowing them to be better at something or getting involved in something via the use of your product or service, is likely to be one of your ultimate goals. Your marketing strategy often creates the bridge they will cross over from potential to new customer. Beyond the colors and logos, you need to be able to convey to the public that you are not just an option, but the best option in your industry.  Content creation is everything and one thing’s for sure, if you don’t understand your marketing strategy, you’re sailing bravely into the fog.

Content Creation

Content is personality; personality is unique, and uniqueness is attractive. Merely relying on social media posts, advertisements and SEO isn’t enough. Of course, SEO should be in your content, but that shouldn’t be your only concern. Creating great content for your business is essential, and it’s much more personal when you write your own blogs, create your own short videos and tell your story through a presentation. Entering the world of marketing is challenging, but with an honest dialogue already set up between your business and your targeted niche, finding loyal fans shouldn’t be difficult.

Ask and Receive

Every small business owner to some degree knows a bit about marketing. In some fashion or another, you have a vision of how you’d like to deliver your message across to the broader public. But if you don’t know how to carry this through, just ask. Professional marketing consulting may be your saving grace. One such strategy is that which is data-driven. The search engine results per search engine can easily be dissected showing you what platforms you’re doing well on and which require improvement. Your efforts from one engine can be switched or fractionated off to others to level the playing field. The keywords that have produced results are also visible in your rankings report. A marketing consultant may seek to improve your website conversions if needed. They may discover growth opportunities by highlighting potential areas of weakness. Any issues with your landing page, creative content, navigation or the lack of emotion will also be presented to you clearly via statistics. There’s no shame in asking for help from a professional, but there are consequences in not asking for it when you know you require it to grow your business.
Yes, it does seem a little unfair these days that consumers want more and more before they make a purchase. However, that’s the nature of the beast. Content creation is time-consuming and should be something that you love to do. The rewards can be immense, however. The more consumers read and watch and relate to your story, the more you rope them in emotionally.
Emotions evoke decision-making behavior and let’s hope that if your strategy is effective, the decisions made by the customer will positively impact your bottom line.

Good luck!

*collaborative post