Getting the right information and opportunities in front of the right people is what successful marketing is all about. To do this successfully, you need to work with the most suitable methods for your product and your audience.

Here are five potential ways to enhance your next marketing campaign:

SMS

SMS marketing is a relatively new way of getting information and special offers in front of potential clients. It works by sending a text message to the mobile phone of clients usually with a phone number or hyperlink attached. If the client is interested in what you are offering, they can call or click the link to make the purchase.

Telemarketing

Telemarketing is another method of getting your product in front of potential clients. This technique is usually handled by a professionally trained call center staff, as they can identify the person that is capable of making the decision to buy the product and ensure that they speak directly with them.

The primary advantage of this type of marketing is that you have the benefit of a one to one relationship where the customer can ask questions before making the purchase, and receive the reassurance that they may need to confirm the sale.

Another advantage is that it is possible to track your call marketing campaigns easily with sophisticated software. Such software provides the individual making outbound calls with access to an extensive amount of information, making it easier to close a sale. It is also useful in ensuring that time isn’t wasted following up on dead leads.

However, a disadvantage that businesses need to be aware of if they choose the telemarketing approach is that some potential customers, especially the non-commercial ones, can be put off by what they perceive as an aggressive sales technique. This customer perception is created because the seller is calling them to offer the product, rather than the other way around.

Real-world

While most of the points referenced above relate to online forms of marketing, it is worth noting that more traditional real-world strategies such as flyers, promotional gifts, and materials, can also be effective.

Of course, to achieve a maximum return on any methodology, it is helpful if they cross the boundary between on and offline business. One approach might involve combining things like QR codes and special offers that encourage potential customers to make a purchase.

Video Content

Video content is currently one of the top methods of getting your marketing message across. It has a broad appeal and can be tailored to entertain and inform in a relatable manner.

Video marketing is also very valuable to businesses because the format is easily shared across social media. It can help get your message out in an organic way, and in front of many more people that could end up buying your products.

However, it is worth bearing in mind that video marketing is mainly associated with the top tiers of the marketing funnel where customers are made aware of your product, and start to consider it. Rather than at the lower end where they actually make the purchase.

Images

Images are another incredibly useful marketing tool that is perfectly suited for both real world and internet campaigns. In particular, devices known as infographics have become an increasingly popular way of getting marketing messages out to the purchasing public.

The key benefit of an infographic is that it provides useful statistics and facts in an easily digestible manner. This option is very appealing to many customers who would much rather do the background research on the product they are considering quickly, rather than read through long articles.

Their colorful and straightforward format is also easily accessible to everyone, and the use of graphics to illustrate the information displayed also makes them visually appealing and eye-catching.

However, while you as a company may get some sales on the back of infographic work, it is, similar to the video method, and therefore much more likely to be associated with brand awareness and product interest, rather than the actual closing of a sale.

Blog posts and articles

Blog post and articles are other aspects of a successful marketing campaign that shouldn’t be ignored.

In terms of your marketing strategy, you can use blogs in three ways:

The first is to have a blog on your official company website. There you can display the latest news and updates about your products, as well as information on how to use them most efficiently.

The second way is getting your product reviewed on other people’s blogs, something you may be able to do if you provide your item for free. This is useful because it gets your product in front of their readership and also gives exposure to the uses and advantages, encouraging people to buy your item.

Lastly, you can use blogs as a way to create inbound links for the SEO part of your marketing strategy. SEO is where your company comes in the natural research search results when someone looks for you, or your associated products.

Obviously, the higher up in the search results, the better for your business, as most clicks through to sales come from the first page of results. You can improve this rating by having articles written with keywords relating to your company included and then hyperlinked back to your website. This tactic ensures that the SEO bots will pick up on the association and in turn will likely place you higher in the rankings.

All of the aspects noted are reasons why blog posts are a hugely important part of any marketing campaign.

The vast majority of marketing campaigns will combine a blog post with some of the other strategies highlighted above, in order to have the most favorable results possible.

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