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If you run a business, chances are you have a website, and if you have a website, it will need to be taken care of. It can be quite tempting for you to hand over the handling of various website-related tasks to a third-party, perhaps a freelancer, but this is something that you should think about very seriously.

Your business website is important; it advertises your brand, takes your sales and sends out your message to the world. If it was to be taken away from you for whatever reason, by a third-party, for example, your company could be in serious trouble.

With that in mind, here are some essential aspects of your website that you should keep under your own control:

Domain Registration

You should always register your own business website domain so that you will have complete control over it. If you let someone else do this for you, then when the time comes to renew, they could very easily snatch it from you and steal your business! Registering your own domain also means you will be notified before it’s about to expire so that you can renew in time.

Your Hosting Account

You should also make sure that you register your own domain hosting account, again, so you can renew it without delay, but also so you can make any necessary changes immediately without having to wait for the person who purchased and set it up for you to help.

Software

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Most of us use software to help us run our websites more smoothly, whether it’s e-commerce software or content management tools, for example. It is always an excellent idea to have the software registered in your own name. Why? Because you’ll get the bills, which means you can pay them on time and your website won’t be unavailable because you haven’t made a payment.

Web Design

While this isn’t quite as essential as some of the aspects noted above regarding your website, learning HTML, perhaps with a company such as Training Connection, is something to consider. Having this type of knowledge will give you complete control over changes to your website. Unless you choose to do so, you’ll never have to hire someone to change the style of your site or make it do some cool new thing. Not only is this level of self-sufficiency more convenient, but it means that you don’t have to give open access to your website to a third-party.

Content

You don’t have to write your own content if you don’t have the time or inclination, or if you’re simply not a great writer, but you should probably not give a third-party writer the power to publish content directly onto your website.

If you hire a writer to ensure your business website is filled with compelling search engine optimized content, that’s fine, but have them email you the finished product and upload it yourself. You need to ensure that the material meets your standards, matches your brand values and doesn’t contain anything inappropriate before it gets published. Failing to do this could lead to massive problems for your business.

You are your brand, and your website is a huge component of your business. It is in your best interest to manage and safeguard it properly.

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